Many bloggers, me included have a difficult time coming up with catchy headlines or titles for our blog posts says Brian C Jensen. If you are having difficulty getting your readers to click on the “read more” link below your blog post, here are a few things I’ve done recently to improve my own blog post titles and increase my click-through rate.
1. Include Keywords in Your Headlines
This may seem obvious but including keywords in your headline can help get it noticed by Google and other search engines which help drive additional traffic to your site. In order for this method to work correctly, you must use keywords that your target audience is searching for when they look online for information about their problem or concern related to the topic of the article.
For example, bloggers writing about purchasing a new boat should use keywords such as “purchase a new boat” as well as boat types such as fishing boats or ski boats.
2. Make Your Headlines Specific
Include specific information about the article in your headline which makes it clear to your readers exactly what they can expect from reading your post. For example, rather than saying “5 DIY Dessert Recipes for fall” try something like “Delicious Fall Treats You Can Easily Make at Home.” Not only does this make it clear to the reader that they will find recipes that are perfect for fall, but you also share with them exactly what those recipes are so there is no need to continue scrolling down for more details explains Brian C Jensen.
3. Keep Your Headlines Short
When a headline is too long it can be easy for a reader to lose interest before they even get to your blog post which means that trying to convert them into a customer will be extremely difficult if not impossible. Try keeping the length of your headlines around 8 words or less as this will make them easier for readers to stay focused as they read and scan the web.
4. Use Numbers & Bullets in Your Headlines
Including numbers or bullets in your headlines makes your blog posts seem more organized and well planned out which makes readers feel better about sharing them with their friends because it looks like you have put a lot of thought into the content of the article itself. Without including these sorts of things, it can be difficult to convince readers why the article is worth sharing with their friends and other social media contacts.
5. Use Action Words in Your Headlines
Using action words such as “How to” or “Breaking News” makes your blog post sound exciting which encourages readers to take a closer look at what you have written says, Brian C Jensen. For example, instead of writing a headline that says, “Fishing Boats Are Great for Every Kind of Fisherman,” try something like “Why You Should Start Using Fishing Boats Today.” Not only are action words more attention-grabbing but they also help avoid common blogging mistakes by including specific keywords about the topic being discussed.
6. Make Sure Your Headline Says what is Inside the Article
When you share a blog post with your readers, they will most likely see it on their news feed or in an email from their favorite social networking site. If your headline fails to let them know exactly what they can expect then there usually isn’t enough information within the article itself for them to want to click through and read more about it leading to missed clicks and website traffic.
7. Make Your Headlines Catchy & Unique
In order for your headlines to get noticed by search engines, they need to be unique and catchy enough that people want to share them with their friends online. By using cliché headlines, it will make it difficult for people who are looking for information related to your article topic on search engines as well as make them less likely to click on the article itself because they have seen something similar before. It isn’t always easy making sure you find the perfect combination but with some creativity and research, it’s certainly possible.
8. Check for Errors in Grammar & Spelling
It can be a bit of a challenge to spend a great deal of time writing an article only to spend another long period editing it for grammar and spelling. However, if you want people to take your blog or article seriously then there is no way around the fact that every piece needs to be made as perfect as possible. If you don’t have much experience with these sorts of issues, try using Grammar which will check spelling and grammar errors for you as soon as you upload your post online.
You’ve probably heard it before but there is no doubt that creating catchy headlines for your blog posts and articles can be a bit of work. However, if done correctly they can lead to more social shares and website traffic which will certainly help people who run websites and blogs explains Brian C Jensen. Also, using these techniques on Pinterest to make pins that encourage others to click through and take a closer look at what you have written will increase the number of followers you gain as well as make them more willing to share your content with their friends.