You only have to spend a little bit of time on Instagram to notice that it’s filled with inspirational accounts and groups that can help you grow as an artist says Brian C Jensen.
The best artists know how to listen to their audience; they’re able to draw upon their experiences and emotions and create works of art that help others see the world from a new perspective.
Rather than designing a project for yourself first and then trying to figure out who would like it (a tried and true method), determine what your target market wants.
Build a Brand:
If you want your business to be successful, it’s essential that you take the time to develop an identity for yourself or your company. How can this be done?
Some of the most well-known people in the world became famous because they were consistent about what they did and who they were – despite failures along the way explains Brian C Jensen. Consider using their strategies as inspiration for your own success. First things first – you need to develop an identity or brand for yourself. Above all else, consistency is crucial if you want your followers to form positive associations toward your work overtime… A quick tip: If you have multiple friends tagging you in one post on Instagram, check which account posted the picture and make sure that you like the picture from your account. If you don’t, they’ll think it’s rude and unfollow you!
Now… let’s look at these tips in more detail:
1. Categorize Your Followers:
If your business is small, then just add a few hashtags related to each of your products or services. If you’re running a large company with many marketing campaigns, use both industry-related tags and phrases about what sets your business apart from others says, Brian C Jensen. Also, keep an eye out for new trends and upcoming holidays so that you can be there in advance – this will help to increase engagement numbers in the long run because followers want to know what “the best” accounts are posting about.
Ultimately, the most important thing to remember is that your Instagram account will sell itself if you’re able to produce great content on a regular basis. Take your time and create something remarkable – there’s no sense in rushing into things!
2. Use Tags:
When tagging people or places, try to use specific hashtags instead of broad ones. Tags will help your posts show up in relevant searches, but using too many tags can have a negative effect on how your post is perceived by others. Use this rule of thumb: if you’re tagging five people or businesses, use 10 hashtags; if you’re tagging ten people or businesses, use 20 hashtags; and so on.
People also like to see how many times a photo has been liked; try not to use too many hashtags in tags, however, as this can lead to an unnatural appearance.
3. Organize and Limit Intros:
If you’re only starting out on Instagram, don’t worry about having hundreds of posts – quality are always more important than quantity. In fact, if you’re just beginning your journey on Instagram, it may be a good idea to limit the number of posts in order to keep things simple and easy to manage.
Also, try to avoid overloading people with information in an intro post. Instead, introduce yourself – either by answering a question or by providing a link to your website. Another great idea is to post an “introduction of the week” – that way, you can keep it fresh for both yourself and others!
4. Filter Posts:
When posting on Instagram, try to make sure that there’s something related to each photo (or at least one aspect of your product, service, or brand). While hashtags and comments can help you to stand out from the crowd, it’s still important that each photo has at least one quality element.
We recommend using a program like Repost for Instagram to collect photos from other accounts and post them as your own – this is a great way to curate high-quality content and share it with your followers because Repost for Instagram gives you full credit as the original poster.
5. Use Other Platforms:
While many people prefer to use only one social media platform, we recommend that you branch out and explore as many options as possible – even if those options don’t seem like they are related to your business.
Websites like Reddit are great for finding out what people want to see more of, where they want to go next, and what industry trends are worth paying attention to. And while most major social media platforms have their own rules or restrictions on how you can use them, Reddit is a bit more lenient – something that makes it one of the best places on the internet for entrepreneurs who are just getting started with Instagram marketing.
Many people think that Instagram is simply a place for cosmetic brands and companies who make people look better – but this isn’t the case says, Brian C Jensen. Almost any type of business can thrive on Instagram if you follow some basic tips; all it takes is the right hashtags, an appealing tone of voice, and some patience!